Here’s a secret…Almost any weight lost plan will work if you stick to it.

The plan isn’t the problem.

The problem is sticking to the plan

So we created a program that focuses on strengthening your willpower enough to take the actions you need to lose weight and keep it off.

Hi There, my name’s Jonny, and I’m the founder of Neuro-Nudge. I’ve spent the last 20+ years of my life fascinated with diet and exercise. While I was a fitness freak when I was younger, some injuries and struggles with addiction led to a sedentary lifestyle until I was about 30 lbs overweight.

What baffled me was that I knew what to do. I constantly read about nutrition, exercise, and habit formation, and was even a personal trainer along the way. So if I knew what to do, why did I struggle to do it?

The reason I discovered was simple. I had let my willpower atrophy by chasing comfort. I learned that the areas of the brain responsible for willpower are like a muscle. When you force yourself to do something you don’t want to do (use your willpower), you are exercising your willpower, and those areas of the brain get stronger. Chase comfort, and those areas get weaker.

So I started going out of my way to do things I didn’t want to do. Every time I did, I tracked it. As I did this more and more, I developed some strategies and techniques to help overcome that internal resistance when I was really struggling. The result was that I lost 40 lbs and am in the best shape I’ve been in since college.

The Neuro-Nudge Foundations Course details everything you need to know to effectively build your own willpower training program and develop the mental fortitude you need to overcome daily temptations and lose weight.

What you get:

• Free access to our mobile app (currently only available for iPhone. Android coming in July).

• All the information you need to be successful in building a daily willpower practice.

• Exercises to to help you identify your mental sticking points and how to overcome these for long term success.

• Key strategies to help you overcome internal resistance when you don’t feel motivated.

• And much more

Learn about the science

Disclaimer: Andrew Huberman or David Goggins are in no way affiliated with this program. This podcast was simply the inspiration behind the creation of Neuro-Nudge.

Was $29.99

Now only $14.99 through October 31st